We're building the anti-Hallmark. If Hallmark is Britney, we're Avril — hyperpersonalized, emotionally raw, and powered by state-of-the-art generative AI. Looking for an Art Director /Creative Leader to build and lead our design team.
About Us
We're an 18-person team of engineers, product managers, designers from Shutterfly, Playground, and Gelato creating something the greeting card industry has never seen: a platform where every card is genuinely personal — not "pick a template and swap the name" personal, but holy-shit-how-did-they-know-me personal.
Our MVP launches in January. The tech is real. The team is stacked. Now we need a creative leader to own the vision.
The Role
You'll be our first Art Director — equal parts hands-on creator and team builder. This isn't a "manage from a distance" gig. You'll be in the trenches crafting prompts, directing style, and shipping designs while simultaneously recruiting and leading the design team we'll scale into 2026.
What you'll own:
Creative vision across hundreds of art styles, character transformations, and typography systems
Recruiting and hiring designers, illustrators, and prompt specialists
Generative AI workflows — you'll prompt, iterate, and art-direct outputs from Flux, Midjourney, and custom models
Hero fonts and copywriting direction that actually sounds like a human wrote it
The look and feel that makes Millennials and Gen Z stop scrolling
You're our person if:
Your portfolio makes people feel something (not just "that's nice")
You've shipped consumer products people actually use
You're fluent in generative AI tools — prompting is a creative skill, not a chore
You have range: editorial illustration, character design, bold typography, emotional storytelling
Have experience managing designers, reviewing their work and delegating
You understand pop culture the way a DJ reads a room
You can recruit talent and give feedback that makes people better
Print production knowledge is a plus (we ship physical products)
This is probably not for you if:
You think AI is a threat, not a tool
You need months of process before shipping
You're precious about your designs getting iterated
You want a big-company pace
The Details
Commitment: Full-time contractor (1099), potential conversion to FTE
Compensation: Competitive rate + equity conversation on the table
Location: Remote (US preferred, flexible for exceptional candidates)
Start: Mid-December 2025
Duration: Ongoing — we're building a company, not a campaign
Why Now
January MVP. Growing team. Category-defining product. The greeting card industry is a $30B dinosaur waiting for a meteor. We're the meteor.
If you want to build something people will actually remember, let's talk.
To Apply
Send your portfolio to admin@heartstamp.com and a short note on:
A design you made that you're emotionally proud of (not just technically)
Your experience with generative AI tools
When you could start.
Do NOT send us an AI generated cover letter, it will immediately be deleted! Applicants located in USA, Canada and UK will be given preference.
