About Us
Lawfty is a cutting-edge personal injury law firm that's transforming how people navigate personal injury claims. We've built a unique, data-driven approach, leveraging over a decade of proprietary case data—from initial inquiry to settlement, including millions of client calls and nearly a billion dollars in settlements. This powerful insight allows us to strategically match clients with the right legal expertise, inform critical decisions like settlement versus trial, and ultimately work towards optimal outcomes for every client. We're on a mission to make the personal injury process easier and more effective for individuals and their loved ones across all income levels and backgrounds.
The Opportunity
We are pioneering what a brand can be in the legal space, focusing on modern design, effective communication, and a human-centric approach. We're seeking a highly organized, broadly skilled Senior Designer to join our dynamic Brand & Marketing team. This pivotal role is responsible for bringing Lawfty's brand story and values to life through compelling visual design and a holistic approach to the full consumer experience. You'll have significant ownership of the ways in which the Lawfty brand comes to life, ensuring our message resonates effectively across all platforms.
This is a remote role, though proximity to the greater NYC area is a plus.
Key Responsibilities
As a Senior Designer, you will be responsible for:
Brand Stewardship & Execution: Act as a critical steward of our brand identity, ensuring consistency, quality, and an elevated aesthetic across all touchpoints.
Omnichannel Design Production: Design, develop, and deliver high-impact creative solutions for a diverse range of channels, including:
Digital: Social media (static, carousel, stories), website graphics, display ads, email templates, etc.
Out-of-Home (OOH): Billboards, transit wraps, print ads, etc.
Broadcast: Graphics for television and video spots, radio campaign support materials, etc.
Print: Marketing collateral, internal documents, and corporate materials, etc.
Creative Problem-Solving: Identify design challenges and develop resourceful, elegant, and effective solutions under tight deadlines.
Process & Organization: Manage and prioritize multiple projects simultaneously, maintaining highly organized files and processes to ensure smooth collaboration with marketing and leadership teams.
Cross-Functional Collaboration: Partner directly with other in-house teams, external agency partners, and leadership to bring strategic campaigns to life.
Strategic Development:
Actively contributing strategic ideas and expert opinions to shape Lawfty's brand, consistently pushing creative boundaries within brand guidelines and business goals.
Strong presentation skills to clearly and persuasively communicate creative concepts, visuals (sketches, mood boards, storyboards), and strategic rationale to stakeholders.
Continuously researching and adopting cutting-edge practices for modern brand communication.
Educating yourself on content performance metrics and platform specifics to become self-sufficient in understanding creative impact and collaborating strategically with performance marketers and social media managers.
Collaboration & Contribution:
Communicating effectively, respectfully, and clearly with all team members and stakeholders, ensuring your points are understood.
Qualifications
We are looking for someone who demonstrates:
Proven Experience: Demonstrated experience in top-tier design execution, ideally within a fast-paced in-house creative team or agency.
Technical Mastery: Expertise in modern design software (e.g., Adobe CC, Figma) and experience with relevant tools for graphic design/visual conceptualization. Experience leveraging generative AI is of particular interest.
Creative Vision: A portfolio showcasing best-in-class creative work, demonstrating holistic brand thinking and superior aesthetic sensibilities.
Strategic Mindset: Ability to understand how creative work contributes to broader marketing goals and KPIs, and reflect this in your approach and individual goal development.
Exceptional Organization: Highly organized with a proven ability to manage complex tasks, juggle multiple projects, meet deadlines consistently, and implement personal systems for efficiency.
Proactive Problem-Solver: Resourceful and takes initiative to identify challenges, suggest solutions, and proactively communicate potential issues or priority shifts.
Collaborative Spirit: A warm, respectful, and effective communicator who thrives in a team environment, actively listens, contributes to discussions, and supports colleagues.
Adaptability: Proven ability to adapt to new feedback, direction, and evolving brand strategies.
Curiosity & Growth Mindset: A desire to continuously learn new tools, techniques, and industry best practices by engaging with thought leaders and industry resources.
Favorable Additional Skillsets
Animation / Motion Graphics: Experience creating dynamic, impactful motion graphics for social media and broadcast (e.g., After Effects).
Light Copywriting: The ability to craft compelling, clear, and brand-aligned headlines and short-form copy.
Interactive / Product Design: Familiarity with UX/UI principles to contribute to the design of landing pages and key digital experiences.
Data Visualization Design: Experience creating clear, compelling, and aesthetically refined visual representations of complex data for internal and external reporting.
Use of AI Tools: Proven ability to thoughtfully and ethically integrate AI tools (e.g., Midjourney, Firefly, generative fill) into the creative process to enhance effiency and quality.
What Lawfty Offers
The chance to significantly shape and grow a brand poised for explosive growth and category disruption.
A collaborative and dynamic environment where your ideas and contributions make a real impact.
A comprehensive benefits package for full-time employees, including:
Medical, dental, and vision insurance
Health savings accounts (HSAs) and flexible spending accounts (FSAs)
Company-paid long-term disability and life insurance
A 401(k) retirement plan with company match
Generous paid time off, including company-paid holidays and unlimited Paid Time Off
A competitive salary range of $110,000–$150,000, commensurate with experience.
The opportunity to genuinely help people with your work.
To Apply: Please submit your resume, cover letter, and a portfolio showcasing your best creative work, and highlighting any examples that demonstrate your strategic thinking and ability to drive engagement.
