Senior Web Designer

Location: Remote

About Feel

Feel is a trailblazing direct-to-consumer wellness brand on a mission to redefine how women care for their health. Born in the UK and trusted by hundreds of thousands, we create science-backed supplements and clean beauty innovations that help women feel strong, confident, and empowered — every single day.

🚀 Our goal? Triple our growth in the next few years through bold international expansion, world-class marketing, and design-led experiences that truly stand out.

This is your opportunity to shape the future of one of the fastest-growing wellness brands — from the ground up.

The Opportunity

As Senior Web Designer, you’ll play a key role in shaping the digital experience of the Feel brand — mobile first, web and CRM. You’ll blend research, creativity, and innovation to design interactive, customer-centric solutions that are both visually compelling and conversion-focused.

This is a role for a hands-on designer who lives and breathes user journeys, understands the potential of AI in design, and loves to stay ahead of design trends. You’ll work closely with cross-functional teams — from product and content to developers and marketing — to create best-in-class user experiences that drive real business results.

The second interview will include a comprehensive design task. If you are not seriously interested and are not able to engage in completing a work task, please do not apply for this role.

About You

You’re a designer with a strategic mind and a maker’s heart. You thrive in fast-paced environments, are obsessed with detail, and never settle for “just okay.” You have an eye for trends and modern clean aesthetics. By creating interactive designs you thrive in harmonious workflows with front-end developers and understand their need for structure and component re-usability.

You’re curious about AI and already experimenting with how it can streamline design workflows, enhance UI/UX, or create smarter personalisation.

Key Responsibilities

Design intuitive mobile-first and beautiful user interfaces for our D2C website, customer portals, mobile experiences, and CRM
Create interactive prototypes and functional design, human-first user journeys — from homepage to post-purchase flows
Conduct user research, analyse behaviour, and turn insights into impactful design decisions to optimise the user journey constantly
Summarise and report on design trends, competitive audits, and category innovations
Collaborate cross-functionally with marketing, content, and development to bring experiences to life
Use AI tools to enhance rapid prototyping, creativity, accelerate wireframes, generate interactive templates, or ideate
Uphold and evolve our visual design system and brand guidelines for global consistency

Requirements

Real passion for design — you live for clean, user-first digital experiences and obsess over the small details that elevate good into great.
5+ years’ experience in Web design, UX/UI design, ideally within eCommerce where design plays a central role in user engagement.
A standout portfolio that showcases your ability to craft interactive, conversion-optimised digital experiences.
Mastery of tools like Figma, Photoshop, Adobe, with an eye for both pixel-perfection and performance.
Hands-on experience with user research and the ability to translate insights into meaningful design decisions.
Curiosity for emerging technologies and hands-on experience with leading AI design tools (e.g. Midjourney, Runway, V0, Figma AI, ChatGPT, Galileo, and similar). You know how to experiment with these platforms and creatively integrate them into your workflow to push the boundaries of design
Strong grasp of responsive design, usability, accessibility, and performance best practices.
Exceptionally detail-oriented with strong time management and clear, collaborative communication.
Fluent in English, both written and spoken.

Why Join Feel?

Competitive salary
Ownership of design projects within a high-growth, purpose-led brand
A collaborative, empowering team culture that values creativity and execution

Our Values – How We Work

At Feel, we don’t just hire for skills — we hire people who live and breathe our core values:

Collaboration – We work better together
Efficiency – We move smart and fast
Passion – We care deeply about our mission
Continuous Improvement – We always level up
Customer Focus – We put the customer at the centre

If that sounds like you, you’ll feel right at home here.

Feel

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Senior Web Designer